“Climate is favorable for consumption. There is a good chance extra income per household will be spent instead of saved. But even with a higher spending budget, consumers will continue to prioritize their spending to maximize their resources,” GfK said in a press release Tuesday.
The company launched its GfK Pulse report, analyzing FMGC and electronics drivers, alongside the main macroeconomic trends of 2014.
“Good news at the end of 2014: positive evolution of wages and lower inflation have raised purchasing power. These trends have a sizable impact on business. Figures for the FMCG and electro-retail markets are promising. The durable goods market ended the last quarter with sales of EUR723 million, up nearly 14% on the year,” the study notes.
Also, GfK studies monitoring household consumption indicate a 2% growth in the value of the FMCG basket compared to 2013.