“The year 2018 was a good year for Gersim, even though the revenue dropped 10%; we ended with a little more than EUR150 million. We preferred to exercise caution and be more selective in choosing our customers, we expect at least three bankruptcies among retailers this year, one of which won’t be small at all,” Stefanescu said.

Gersim’s competition includes companies like World Comm, Phonetastic and Sol Electronics, whose revenue is three to four times lower, though.

Gersim expanded into television sets last year, having delivered about 100,000 units by the end of the year.

“TV sets were the nice surprise of 2018, we sold more than 100,000 units in the first year we got into this TV distribution business, which is not bad at all, considering the TV market stands at 1.5 million units.”

(English version by Loredana Fratila-Cristescu)