The company has no production activity in Romania, but works with building materials wholesalers and specialized firms.
“In Romania, we want to develop the direct client network. At present, the company has fewer than 100 direct clients. Development plans envisage boosting sales volumes through these partners rather than increasing the number of partners,” says Ciprian Muresan, head of sales for Romania at Bauder.
The parent company has six plants in Germany and one in Austria. In Romania, it has had distribution activities for 17 years from its Cluj-Napoca headquarters, where it has ten employees.
In 2022, Bauder Romania generated turnover worth around EUR10 million.
(English version by Catalina Apostoiu)