In his role of Country Manager for Romania, Bulgaria and Moldavia, Martin Stoebe will lead the operational and development strategy for the three countries.
Martin Stoebe replaces Fatih Alpaslan who joined Beiersdorf Poland as Country Manager.
With over 14-year experience in the consumer goods industry, Martin Stoebe has been part of Beiersdorf team since 2015. He had served as Country Manager in Colombia for four years and Global Manager for Strategic Projects in the company for the last couple of months, before taking on the new role.
“Romania and Bulgaria have seen an impressive dynamic over the past years and belong to the fastest growing countries in Europe. We expect these countries to continue developing rapidly and play an increasingly relevant role within Europe,” said Stoebe.
Beiersdorf Romania ended 2020 with a turnover of RON273 million and a net profit of RON16 million, per data released by the finance ministry. The company has 61 employees on the local market.
Beiersdorf is headquartered in Hamburg and has some 20,000 employees globally.