“Romania is not on the radar now, as the Group focuses on the markets where it already operates, especially the markets in North America and Western Europe. There is an ample process of modernization and collaboration between Aldi Nord and Aldi Sud”, according to market sources.
Aldi looked at the Romanian market a few years ago, but it delayed a decision to enter the market. Beyond its global objectives, Aldi deems the local market underdeveloped, the same sources said.
In Romania, 2020 was the best year ever for discounters whose sales reached EUR3.5 billion, with over 550 stores, of which 60 new units, per estimations by Ziarul Financiar.
Lidl, Penny and Supeco (a Carrefour format), with over 550 stores altogether, operate the Romanian discounter market.