The group, which has almost 1,000 stores and more than 35,000 employees in nine countries, does not have retail operations in Romania, although rivals like drogerie markt and bipa are.

“Last week, we were in Bucharest looking at potential locations for our new tech unit including an office that is still under construction. We will start operations on September 1. The first hires have already been made, and we will initially work from a co-working space before moving into our permanent office, most likely in Q1/Q2, 2027,” Timo Salzsieder, member of the Müller board, said in a LinkedIn post.

He said the group was developing a technology will play a significant role in supporting this growth.

“Romania will become an important part of Müller’s technology organization and help us build the capabilities we need for the future. I know the Romanian tech market from my previous roles and have always been impressed by both the level of talent and the attitude of the people: ambitious, pragmatic and committed to getting things done.”

Salzsieder has previously served as Chief Solution Officer of the METRO Group for eight years and METRO Digital CEO for four years before that.

“What makes this truly unique is that we are building our technology setup on a greenfield basis. We are creating a modern, integrated technology landscape that, in this form, does not yet exist in the retail industry … it is unlike anything I have seen in my career. Combined with ambitious, business-critical projects and the opportunity to build a new organization from the ground up, this makes Müller Tech Romania a truly exciting place to be.”

(English version by Loredana Fratila-Cristescu)