Miele’s plant in Brasov was a greenfield investment of EUR24 million. The facility makes electronic components for Miele’s home appliances.
The representatives of the company announced in 2011 that the Brasov plant had become the second most important for the group, which has 12 production facilities, 11 of which in Europe (Czech Republic, Austria and Germany and Romania) and one in China.
Miele was the first to make a greenfield investment in this sector in Romania, while rivals Electrolux and Arctic, which make products for medium to low-income customers preferred to buy already existing plants in Satu Mare and Gaesti (northern and southern Romania).
Construction on Miele’s plant began in late 2008 after the company bought a 13.4 hectare plot in the Feldioara-Halchiu industrial park, where cold cuts producer Reinert, Condmag and Olympus Dairy plant operate.
Miele inaugurated the plant in Brasov in September 2009 and reached RON109.6 million revenue in less than four years, up 24% on 2011 and 53% on 2010, its first full year in operation. It made RON2 million net profit and had 103 employees.
Miele also has a retail division in Romania, Miele Appliances, which has a showroom in Romania and contracts with several retail networks in the country. Miele Appliances ended last year with RON8.8 million revenue, the same as in 2011. (EUR1=RON4.4511)
(English version by Loredana Fratila-Cristescu)