The franchised stores will have surfaces of 500 square meters and they will receive Rus Savitar support in terms of marketing, know-how and logistics.
“the franchise system enables us to bring quality products at competitive prices to cities were we did not have a presence so far,” said Cristian Rusu, general manager of Casa Rusu.
In addition, the company is currently unfolding a EUR5 million investment in the development of upholstered furniture production. According to the company, the investment will create some 400 new jobs, and production will reach 10,000 units of upholstered furniture per month.
Rus Savitar started activity in 1994 as a furniture retailer, but it became one of Romania’s largest furniture makers.
Casa Rusu is the company’s retail division, with stores in Timisoara, Sibiu, Cluj Napoca, Deva, Pitesti, Brasov and Bucuresti.
The group is owned by the Rusu family.