LEM’S registered a turnover of RON312 million in 2016, up 11% on the year.
The most important objectives for 2017 target the extension of the store chain with focus on reaching the Romanian cities where Lem’s is not present yet, the extension of the portfolio of products and the development of the production capacity, as well as the export, the company said in a statement.
“So far, the share of exports in the company’s sales was insignificant. This year, we plan to set up an export department and start a sustained activity to this end,” said Lemet general manager, Alexandru Rizea.
Lem’s store chain covers approximately 70,000 square meters, with 76 stores countrywide, nine own units and 67 franchised units. The average investment in a store reaches RON1.5 million, the statement also reads.
Lemet developed the Lem’s store brand in order to sell its products. Currently, the LEM’S network has the biggest coverage countrywide, with nearly 70,000 square meters of retail space in all counties across Romania.
The first Lem’s stores was opened in 2005, in Campina, and, during the economic crisis period, the network had reached over 100 units.