“The local IT market is suffering because of the lack of public sector projects. After the first eight months of Fujitsu’s fiscal year, we are on track for an about 12% to 13% growth of our business,” Gabriel Pavel, who runs the operations of Fujitsu in the Balkans, told ZF.

“We are doing very well on the enterprise segment – servers, storage equipment and integrated solutions. We have a 12% to 13% share of the local server market and the storage equipment and solutions segment is seeing almost 80% growth.”

The Fujitsu team in Romania also has been in charge of the entire Balkan area as of April 1, an area that includes ten countries – Romania, Bulgaria, Slovenia, Slovakia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo and Macedonia.

Romania is the biggest market for the Japanese company in the Balkans and generates 35% of its revenue in the region.

Fujitsu has gone through restructuring in the past few years, which led to a change in its business model. The company now provides data center equipment and solutions (servers, storage systems, and integrated systems), laptops, tablets, workstations and desktops and peripherals (scanners, monitors, POS-es and fiscal printers).

“65% of the business comes from the data center component at the moment.”

Fujitsu does its business in Romania via partners exclusively – Lasting, Alef, MB Distribution and Ingram.

“Private sector accounted for 35% of the business and now it has gone up to 45%. Growth will come from the server, storage equipment and integrated solutions area this year. The second growth deriver is the security area.”

(English version by Loredana Fratila-Cristescu)