Mugescu added that, this year, frufru plans to open two new units, develop new partnerships for selling frufru products countrywide and extend the team.

Bogdan Mugescu, who previously worked as business development and marketing specialist at Bucharest Stock Exchange, said that frufru targets listing on the stock exchange but did not provide a time frame for the listing.

Good People president, Mihai Simiuc, previously told ZF that the company plans to float on Bucharest Stock Exchange this year to get resources for development.

Frufru has 80 employees and operates 200 fresh corners. It expects the number of fresh corners to grow to more than 600 in three years.

The company is owned by Heubach Johann Gabriel with 39%, Dragos Mihai Simiuc with 25%, Marius Gavril Zaharia with 16.8%, Madalin Sergiu Negut with 11.2%, and the remaining shares are split among three other investors.