This year, the company wants to keep turnover at the 2010 level, of EUR23 million, bolster profitability and strengthen its position on the technology consulting services segment.
“We ended 2010 with EUR23 million and this year we target flat turnover and rising profitability,” Banica told ZF in an interview. “Last year was extremely difficult for the IT market (…). However, from the point of view of our company, 2010 was the best we’ve had so far. The technologies we invested in over the last two years turned out to be the ‘winning bet’ and I mean here the development of skills related to network infrastructure from our main supplier Cisco and development of skills for the solutions provided by VMWare and EMC.”
Combining products and services from Cisco, VMWare and EMC, Frontal Communication provides virtualization, consolidation and data recovery and back-up services through the data center built by Omnilogic, one of the top companies on the local IT&C distribution and IT integration markets.
The company’s first half sales are in line with its full 2011 targets, even though many companies and institutions have not started the acquisitions they planned, said Banica.
Frontal Communication’s clients in Romania include Bancpost, Bank Leumi, BCR, CEC Bank, Raiffeisen Bank, Rompetrol, Romtelecom and Vodafone.
On the other hand, it mainly targets small and medium-sized companies as clients, as they are the type of companies that can quickly migrate to cloud services to optimize costs or resource allocation, Banica said.
In late 2010, the company had 30 employees and expected it would reach a maximum of 35 by the end of 2011.
(English version by Catalina Apostoiu, edited by Loredana Fratila Cristescu)