“While at present the weight of e-commerce in overall retail stands at 2.5%, in my opinion e-commerce will not stop growing until it nears 50%. This means we will have ten years of certain growth for e-commerce, irrespective of what happens with the Romanian economy,” Bogdan Colceriu, chief executive officer and one of the founders of Frisbo, the only platform in the region providing all the operational services needed to manage an online store, told ZF.

At present, Romania has 5,000 online stores, not including travel and online plane ticket agencies, with overall revenue of above EUR1 billion in 2014.

These account for around 2.7% in total retail.

Once online retail grows, e-payment processors and courier services companies will also expand and develop in Romania.

(English version by Catalina Apostoiu)