The company’s representatives said that dairy products consumption fell by over 6% per annum in the last five years, forcing the company to operate below its production capacity.
The production centralization process will be completed in January 2015, according to estimations.
“This change is a necessary step to be able to deal with market challenges, to continue investments in our local brands and to ensure the continuity of our business,” Jan Willem Kivits, FrieslandCampina general manager, stated.
FrieslandCampina Romania is part of Dutch group FrieslandCampina and produces milk, yogurt cheese, butter and milk snacks.