The company focuses mainly on the Napolact brand which generates over 60% of sales.
FrieslandCampina general manager Jan Willem Kivits said that, macroeconomically speaking, 2015 should be a revival for Romania.
FrieslandCampin’s portfolio includes brands such as Napolact, Mili, Oke and Campina. The company also produces private brands for retailers, which account for 5-7% of its turnover.
Dutch group FrieslandCampina operates in Romania via three companies: Napolact, Friesland Campina Romania and Industrializarea Laptelui Mures. The company carries out its activity in two plants located in Baciu (Cluj county) and Targu-Mures (Mures county). This week, the company will finish relocating its cheese production from Carei to Baciu.
Over the last years, FrieslandCampina has shut down several plants in Romania, deemed inefficient, namely, Deta and Satu Mare in 2007, Huedin in 2008 and Taga în 2013.
According to Finance Ministry data, Napolact’s net turnover stood at RON222.86 million (EUR50.4 million) in 2013, down 0.7% on the year, and down 7.7% compared to 2008.
FrieslandCampina’s turnover fell 11% on the year in 2013, but rose 13.5% to RON361.3 million (EUR81.7 million) from the 2008 level.
Industrializarea Laptelui Mures reported a 5% lower turnover on the year to RON128 million (EUR28.9 million) in 2013, and 8.8% lower against 2008.
The Dutch group’s Romanian sales reached RON712.3 million (EUR161 million) in 2013, down 7% on the year, but 1.7% higher against 2008.
Danone, Albalact, Covalact and Dorna Lactate are among the largest dairy makers in Romania.