“We are all aware of the surge in sales of food products. In our case, demand for Napolact products rose by 30% to 50% in March compared with a regular month average. Our coworkers in the Cluj and Mures plants, as well as those in warehouses are working day and night to ensure our products reach stores and the table of every Romanian,” Orbulescu told ZF.
FrieslandCampina Romania is one of the largest actors on the dairy market, ending 2019 with more than EUR90 million revenue, according to its estimates. Its main brand is Napolact, which generates more than 70% of its revenue. FrieslandCampina has three plants in Romania in Bacau, Targu-Mures and Taga (Cluj). Taga makes cheese in partnership with Fabrica de Branzeturi Transilvania.
“We get 2,000 tons of milk in our plants every week, but we are ready to boost the amount shortly to be able to meet demand,” says Razvan Orbulescu, adding that deliveries are proceeding as normal.
“All our suppliers are doing everything they can to keep Napolact products available in retail stores to all consumers.”
(English version by Loredana Fratila-Cristescu)