Shopping experience streamlining and tendency and client analysis are however among the most important pieces of advice Andrei Popescu, general manager of Freshful, gives people who plan to start a business in the field.
“We started only in Bucharest and Ilfov, we target a total market of one million households. In the future, we want to replicate the model both in Bucharest, with more warehouses, as well as in major cities, Cluj-Napoca, Timisoara, Iasi, with over 300,000 inhabitants,” said Andrei Popescu.
Freshful aims to have 80% of products available on the platform acquired from local producers this summer.
(English version by Catalina Apostoiu)