Non-sparkling water, parsley, bananas and green onion were the best-selling products, considering that the online hypermarket received some 900,000 orders.
Freshful delivered twice as many products, reaching more than 29.6 million products in 2023.
A client allocated on average a budget of RON2,372 for purchases and placed 7.5 orders.
“In 2024, we also expect increases, considering that the online segment is becoming more popular when it comes to buying fast-moving consumer goods and fresh produce,” said Andrei Popescu, General Manager of Freshful by eMAG.