“In April we had around 7,000 clients per month, now there are over 15,000. Overall, so far, Freshful has gathered 45,000 single clients and we plan to hit the 100,000 mark by yearend,” Andrei Popescu, general manager of Freshful by eMAG, told ZF.
The average receipt also increased, to RON270, from RON250 in April. Given the number of clients and the value of the receipt, the store’s sales come at RON4 million monthly (VAT added), in line with ZF calculations.
(English version by Catalina Apostoiu)