Overall, Freshful by eMAG has reached over 113.000 clients who tested its service since its launch in late 2021.

“(…) Most fruit and vegetables on our platform are of local origin and come from small Romanian producers,” Andrei Popescu, general manager of the company, told ZF.

At present, Freshful by eMAG collaborates with 40 local fruit and vegetable producers. “This year we’ve managed to double the number of collaborators from the previous year, but we are always open and seeking new partners,” said Andrei Popescu.

In 2022, eMAG Retail SRL, the company operating online hypermarket Freshful, reported RON121.2 million turnover.

(English version by Catalina Apostoiu)