The position has been held over the last three and a half years by Ram Addanki, who is withdrawing from activity after over 27 years at BAT, in various countries.
Frederico Monteiro, who currently holds the position of regional marketing manager for Europe and North Africa (ENA), joined BAT in Brazil almost 13 years ago. In 2009, he moved to Japan, holding the position of marketing manager and, subsequently, of General Manager. Later on, Monteiro moved to London, where took over as coordinator of the team for products and innovations and, afterwards, as marketing manager for low-risk products. In February 2019, Monteiro became Marketing Manager for the region of Europe and North Africa.
BAT has more than 55,000 employees and operates in over 180 countries, with 11 million points of sale and 45 factories on 43 markets.