In 2013, sales are expected to exceed RON37 million, on expanding the company’s network and portfolio, said Florin Porojan, general manager of Franke Romania.
“This year’s sales are slightly below the level in 2011, mainly because of the political turmoil in the summer, which reduced the consumers’ appetite for spending money. This was mainly seen on the entry level segment and less on the premium products,” Porojan told Mediafax.
In 2011, Franke Romania posted sales of RON37.4 million, according to the Finance Ministry data.
Franke Romania’s products are imported from the group’s factories in Italy, Switzerland, Scotland, Slovakia or Turkey. The company does not aim to build a production unit on the local market in the near future.
Franke Romania has opened Thursday its 16th showroom in the southern city of Ploiesti, following a EUR60,000 investment. It plans to reach a 20-25 unit network.
In 2008, the company had a 25-unit network, some of which were closed down or relocated.
Franke is part of Kitchen Systems Group unit of Swiss group Franke Artemis, which operates in Romania on the real estate segment as well. (EUR1=RON4.5059)