Thus, the company, which carries out only import, distribution and retail activities in Romania, aims to get back into the black in Romania in 2024 after two years in which the local business was in the red.
Moreover, the company is expected to return to profit in 2024 after having reported in 2023 its first losses of the last two decades, namely, a loss of nearly RON500,000.
Florin Porojan, general manager of Franke Romania, said the optimism regarding 2024 is also due to the fact that Romania’s economy is projected to grow considering that 2024 is an election year.
In 2023, the company’s investment budget decreased to just RON240,000 versus nearly RON2 million in 2022. For 2024, the company has earmarked an amount of half a million lei.
In Romania, Franke has some 20 employees who work in the departments of sales and marketing, repair service, logistics and administrative. Some of them also work in the company’s master showroom, in the commune of Pantelimon, where Franke offices are also located.