The estimated growth will be a result of the expansion of the showroom network, which started in 2011 and will continue this year as well, said Florin Porojan-Gheaja, Franke Romania’s general manager.
The company currently has 17 showrooms (16 of them run by partners throughout the country and one run by Franke in Bucharest) and plans to open nine more this year, though it did not say where.
Franke continues expansion despite consumer spending decline in 2011. Under the circumstances, the 2011 sales will be “similar to 2010”, Franke’s general manager says. According to Trade Registry data, Franke posted 42.7 million lei (almost EUR10 million) in revenue in 2010, and net profit of RON2.7 million. (EUR1=RON4.3347)
(English version by Loredana Fratila-Cristescu)