Cooperation of the two partners – franchiser and franchisee, is crucial, and local entrepreneurs must also look at taking brands abroad, the speakers at the Franchise Investors’ Forum, now at its second edition, said.
The conference was organized by Ziarul Financiar in partnership with francize.ro and attracted some 250 guests, entrepreneurs and consultants.
The partners of the event were Banca Transilvania, Beauty Clinique, Auto Booking, Christian Tour, Clinicile Dr. Leahu, Gregory’s, LMI Romania, Inglot, OroToro, Tuca Zbarcea si Asociatii.
“Franchising is the fastest way to grow a business. When you have a financial strategy, you develop an entrepreneurial culture and bring energetic entrepreneurs into the business,” said John Goodhart, International Franchise Expert with Progressium France, an international network of franchising consultants.
In some cases, franchised operations perform better than the corporate operations because of the energy of the entrepreneurs. With a franchise, one has a guaranteed predictable revenue, he added.
The franchise market is headed towards EUR3.3 billion this year, with more than 435 active concepts on the market and Romanian entrepreneurs must have more determination to invest, said Paul Voicu, managing partner Francize.ro.
The services sector, which is on the rise, is what Rolf A. Kirst, founder and managing director of Franchise Pool International talked about, as the food market is oversaturated.
Raluca Stanoiu, managing partner with Francize.ro, said that she had meetings with more than 1,200 people looking to invest in a franchise every year and the cooperation is the most important thing that guarantees development of a business.
(English version by Loredana Fratila-Cristescu)