This transaction builds on a successful partnership between the two companies. With over 2 million consumers, Pluxee is a leading player in the Romanian Employee Benefits and Engagement market.
Launched in 2016, MyBenefits enables companies to offer a personalized experience, allowing each employee to choose from a wide range of benefits, including meal, gift, culture and tourism, wellness, and training. Its strong performance has propelled MyBenefits to remarkable success, with its user base increasing fivefold over the past twelve months.
Together, Pluxee and MyBenefits will drive greater value for clients and employee users, contributing to enhance employee engagement in Romania.
The transaction is subject to approval by the Romanian regulatory authorities, in accordance with the foreign direct investment control regime, will be entirely financed through existing financial resources and is expected to be accretive on the Group’s Recurring EBITDA margin, starting with fiscal year 2026.
Over the past years, MyBenefits has concluded partnerships with suppliers such as MindArchitect, Regina Maria, Sanador, eMag and others.
In 2023, MyBenefits Digital reported a turnover of RON2.9 million, profit of RON271,000 and 12 employees, as per finance ministry data.
Pluxee has a B2B2C (Business-to-Business-to-Consumer) ecosystem formed of more than 500,000 clients, 37 million end users and 1.7 million merchants.