The Romanian branch will be called BNP Paribas Personal Finance and will be a unit of the retail division of the same name in France. BNP Paribas Personal Finance is fully owned by Paribas Group and is the leading retail banking company in France. Through this retail division, BNP operates in 30 countries in Europa, North America, South America, Africa, and Asia.
The retail bank had a net profit of EUR1.4 billion last year and a loan stock of EUR76.5 billion.
BNP Paribas is already present on the Romanian lending market through the non-banking financial institution Cetelem. BNP Paribas entered Romania in 2005, when Cetelem bought non-banking financial institution Credisson International.