The four, Alin and Gabriel Margarit and Tudor and Alexandru Matei, are equal owners in Preturi Pentru Tine (PPT – Prices For You) company and have developed a business that is currently employing more than 700 people.
PPT entered the Republic of Moldova in 2013 and has grown to 26 stores there so far. It will soon open stores in Bulgaria, as well.
PPT’s business model is built around 50 to 200 square meter spaces in central locations in cities with at least 10,000 people. Its stores most often open in rather low-income areas, where online shopping is not as developed as in the big cities and the major fashion retailers do not have a presence yet. This is why no product sold in PPT stores costs more than RON100, according to the information available in PPT’s online store.
“The first store opened in 2006 and now the network numbers 135 stores in Romania and 26 in the Republic of Moldova. PPT’s development continues and we will soon enter Bulgaria,” says Radu Aciobotaritei, marketing specialist of PPT.
PPT operates on a fashion market estimated at EUR2 billion in Romania, where the leading retailers are H&M, Spain’s Inditex (Zara, Bershka, Stradivarius, Massimo Dutti etc.) and C&A. (EUR1=RON4.4192)
(English version by Loredana Fratila-Cristescu)