“In the second half of this year or early 2025 we will start implementing the project and it will be a Hampton by Hilton franchise. There will be around 75 rooms and the implementation of the project will last between 18 and 24 months”.
Therefore, the hotel should become operational in 2026-2027. The project has been considered by Popescu family for several years, but its implementation has been delayed because of market conditions.
Natural was founded in 1991 by Florina and Dumitru Popescu and now produces in two plants of Slatina. The company produces under brands such as Irina and Accasa, both for the local market and for 34 export markets.
Natural in 2023 registered EUR8.5-9 million turnover, vs EUR7.3 million in 2022. Over 40% of turnover comes from abroad. The company has 140 employees.
„This year we should add EUR1-1.5 million to turnover should the fresh produce segment perform as we wish”.
(English version by Catalina Apostoiu)