With three stores to be opened every month, Auchan will complete the rebranding of the real hypermarkets by April.
The last stores to be rebranded are located in Cluj-Napoca, Bacau, Bucharest – AFI Cotroceni, Craiova, Deva, Galati, Targu Mures and Timisoara.
Late 2013, the retailer already rebranded 7 of the 20 units. Previously, the French retailer had announced it planned to rebrand its 20 real hypermarkets in less than a year, with an investment of EUR40 million.
The Auchan-real deal was completed on September 12, 2013 following the agreement signed in November 2012 between Auchan and Metro Group, the owner of real, and antitrust clearance from Romania’s Competition Council in July 2013.
Thus, Auchan Romania will have 31 hypermarkets in Romania, two units under construction, over 10,000 employees, three logistical platforms, 70 million clients a year and a turnover of more than RON4.5 billion. This makes it one of the top five private employers in Romania and the second largest retail network by sales area.