The center brings together art, design, photography, video production and architecture and it will host multiple events and meetings.
Vodafone Romania joined the initiative as a partner and supporter of bold projects, out of a desire to support young creatives in local communities. Through this association, Vodafone aims to show that it is in sync with the desires and needs of communities, constantly supporting creative ideas and projects that add value to Romania.
MushuROI makes a direct contribution to increasing the capacity of civil society to propose and implement major projects that give a voice to the community. In addition, MushuROI takes the initiative to generate meetings and events from which the creative community can learn and gather as many contacts and resources as possible to grow.
Cultural initiatives that join the MushuROI hub also benefit from support in attracting European funds and financing for the period 2021-2027 through the Creative Europe program, the sub-program Culture; Citizens, Equality, Rights and Values; New European Bauhaus.”
The concrete support provided by MushuROI consists of project writing and implementation, partnership & project opportunities and options. All creative ideas put into practice and monetized through the existence of the MushuRoi creative hub, will help the evolution, development and economic growth of the local and regional community.
MushuROI is a public-private initiative that enjoys the support of Cluj City Hall, Vodafone, UniCredit Bank, VISA and Kronospan.
The former headquarters of the company Clujana got into the hands of the Cluj County Council in 2018, after the company had entered insolvency. The shoe factory, established in 1911, exited insolvency in 2020.