The entrepreneur, Constantin Degeratu, opened Subway restaurants in Piata Victoriei and Cocor store in central Bucharest in the last twelve months.
These are the first data provided by a franchisee of the restaurant chain that entered the market in 2012.
“I estimate sales of the Subway restaurant in the Cocor store to reach EUR400,000 to EUR600,000 this year. The positioning and size of the restaurant tell us its has the potential to generate more than half a million euro revenue a year,” Degeratu said.
A restaurant of the McDonald’s chain, the largest on the local market, sells EUR700,000 to EUR1 million’s worth on average, according to ZF estimates.
The Subway on the ground floor of the Cocor store opened in mid November last year has 350 to 400 customers every day and each of them spends about EUR4 according to ZF’s calculations, which is enough to buy a medium sandwich and a drink.
“Sales of the restaurant in Piata Victoriei are 10% to 20% higher than those of the restaurant in Cocor store, but I see the gap narrowing and maybe closing in time.”
Both Subways run by Constantin Degeratu have significant competition in the areas they operate from various coffee shops and bars as well as rivals McDonald’s, KFC and SpringTime.
Subway entered the market less than a year ago and its network has grown to 12 restaurants, each of which operated by a franchisee.
(English version by Loredana Fratila-Cristescu)