Romanians’ rising appetite for holidays has in recent years translated in impressive increases in sums they spend abroad. In 2023, Romanians spent EUR8.4 billion on foreign holidays, up almost 20% from the previous year.
The market is growing and so is foreigners’ interest in it, but not for bringing foreign tourists in Romania, but for sending Romanians on holidays abroad.
RTK, Coral and Join Up are three of the international tourism groups that have entered Romania to offer Romanians holidays packages abroad.
International groups have a different travel offer from local tour-operators. The former, owing to their size and volumes, have a much bigger bargaining power with services providers, so that they can get packages at competitive prices.
The advantage of local entrepreneurs is that they have managed to create powerful tourism brands on the local market.
(English version by Catalina Apostoiu)