B-Max dropped to third place behind Fiat 500L (26,800 units) and the new Nissan Note (20,000 units). Although launched in the summer of 2012, the B-Max sales are close to the models launched in 2011 such as Opel Meriva and Citroen C3 Picasso. The two beat B-Max in sales in February.
The analysts of left-lane.com think, “Ford should be worried that its Romanian-built model is already down in sales, while its Serbian-built Italian competitor (Fiat 500L) is still on fire.”
The decline in B-Max sales directly impacts in the output of the plant in Craiova, with Ford announcing 69 days of production shutdown in September 2013-June 2014, during which it could have assembled more than 25,000 cars.
(English version by Loredana Fratila-Cristescu)