Car registration statistics show 6,694 Ford units (cars and commercial vehicles, except Ford Trucks) were registered in Romania in the first half of the year.
“The new vehicles market in Romania continues to be predominantly represented on the fleet segment, where the best selling model is Ford Kuga, with a 66% growth in sales volumes in the first half. Ford saw a spectacular jump on the retail segment, with 105% growth in the first half compared with the same period last year. This places Ford third on the retail segment, the car brand’s best performance of the past five years,” said Roxana Capata, sales manager at Ford Romania.
Ford’s market share stood at 9.18% in the first half of the year.
The best selling passenger car models were Focus, EcoSport și Kuga, and 33% of Ford cars registered in the first half were SUVs.
Ford announced in May it was investing up to EUR200 million at its plant in Craiova to manufacture a second vehicle. The new vehicle is in addition to the EcoSport small SUV currently built in Craiova, plus Ford’s 1.0-liter EcoBoost engine.
To support the new vehicle, Ford Romania expects to hire approximately 1,500 basic and skilled operators for a third shift to increase the current workforce. This will bring the total workforce to approximately 5,900 employees.