The production increase comes as the US company raised the pace from 50 cars per day in July to a daily production of 200 cars in August, aiming to reach 500 cars a day this month, according to people close to the company.
Thus, the Ford plant in Craiova could assemble a total of almost 10,000 cars in September, worth a total of over EUR150 million. The production plan for B-Max is of over 100,000 units every year worth over EUR1.5 billion, but in 2012 production will most likely be up to 50,000 cars.
The accelerated production increase comes as September is the month in which B-Max will be commercially launched on most European markets, with several thousand orders being already placed, most of which from Western European markets. Out of the almost 3,500 cars assembled by Ford Romania at the end of August, 655 were exported.
(English version by Daniela Stoican)