At a 15% inflation, double the growth of the FMCG sales, the figures show Romanians actually bought fewer or cheaper products. The inflation affected nine of the 10 FMCG categories monitored, GfK analysts say.
“Interesting to note is that the downgrading phenomenon is growing, we are seeing shoppers going for cheaper products in more and more categories to keep their household spending under control, amid price rises. This phenomenon could be seen as early as the last quarter of 2021,” says Diana Scaunasu, consumer panel director with GfK Romania.
(English version by Loredana Fratila-Cristescu)