L’Oréal, Alexandrion, Tchibo and Farmec are among the companies that decided to open their own retail stores, even though they continue to sell their products through partners.
Alexandrion, for instance, the largest spirits producer in Romania, opened the first Alexandrion Spirits and Wines store in Ploiesti at the end of last year.
“The decision to open the store came naturally, after years of growth (…) out of the desire to understand and respond to the needs of the consumers and the market much better (…)” the representatives of Alexandrion Group said at the time.
Alexandrion also took over the local operations of winemaker Halewood in the spring of 2018, which already had 10 stores of its own, so now its retail presence is even stronger.
Alexandrion is not the only one to have made such move. Some of the biggest FMCG producers in Romania and abroad have decided to diversify their business in Romania and enter a segment they not been present on before – retail. L’Oréal, Tchibo, Nestle (Nespresso) and Farmec are but some examples in this regard.
(English version by Loredana Fratila-Cristescu)