The Suceava-based company sells musical instruments abroad as well, with e-commerce supporting around 60% of its business.
“2021 was better than 2020, worse than 2019. We ended the year at around 10% of 2019. E-commerce posted a significant upward trend and I believe this is the direction. In our strategy, we are investing more in online than in physical stores,” said Florin Fodor, Fly Music founder.
Against 2019, when Fly Music posted RON34.8 million turnover, the 10% decline would mean RON31 million turnover in 2021, in line with ZF calculations.
In 2020, Fly Music hit RON27.3 million turnover, down 21% on the year. The company has 24 employees.
“We have development plans in 2022, we have already stepped abroad with Fly Music Hungary, due to be followed by progressive expansion on the European market,” said Florin Fodor.
(English version by Catalina Apostoiu)