The Flip.ro marketplace specialized in the purchase and sale of refurbished mobile phones was launched in December 2019 by entrepreneurs George Moroianu, aged 25, Alin Luca, aged 28, and Alex Burghelia, aged 24.

At end-2021, the shareholding structure of flip.ro was joined by eMAG Ventures, an investment fund created by giant online retailer eMAG, following a capital injection of EUR8 million.

Flip.ro has recently expanded into Bulgaria.

The Flip.ro marketplace offers users the opportunity to purchase refurbished smartphones, with a 12-month warranty and right of return, at affordable prices, but also to sell their old phones online, in a fast and easy way.