“2020 was a year of unpredictability, accelerated digitization and the need to adapt,” said company CEO Dragos Sirbu, CEO Flanco.
During the nationwide two-month lockdown period in spring 2020, the company temporarily closed 70 of its stores but drew up a new strategy and reassessed its investment plans, redirecting funds towards logistics. The company launched three new methods for the pick-up of products ordered online.
After lockdown measures were lifted, Flanco opened new stores in Kaufland centers and shopping malls Electroputere Craiova, Targu Mures Shopping City and AFI Cotroceni in Bucharest, adding 3,500 sqm of sales space in 2020.