The telecom segment, the large screen TVs, as well as the small and large home appliances have been the main growth drivers for Flanco stores this year.
According to the company, market data show a revival in consumer confidence (already seen in the previous quarters), on the backdrop of better predictability in terms of jobs, the stability of the exchange rate and people’s adaptation to the economic situation over the last years.
The gradual revival in consumer lending is one of the factors supporting growth on the profile market. Thus, Flanco saw a 25% increase in sales in installments on the year in January-September.
Beside sales in stores, online sales also saw a positive trend, contributing to the results registered by Flanco. In the first nine months of 2014, online traffic doubled and sales soared 90% compared to the same period in 2013.
Flanco expects an accelerated sales growth in the last quarter of 2014, due both to market seasonality (the winter holidays) and to traditional events, and says is ready to outperform last year’s Black Friday sales. The Black Friday campaign takes place between Nor 21 and 23.
Flanco is one of the largest local retailers of IT&C, electronics and household appliances, with over 1,000 employees and 83 stores.