The decision supports the company’s strategic direction of placing customer experience at the heart of its omnichannel strategy and accelerating the digitalization of customer relationships.
Cezara brings over 20 years of experience in marketing, customer experience, and commercial management, gained across the retail, distribution, beauty, and pharmaceutical sectors, both in Romania and internationally, across Central Europe. Most recently, she served as Chief Marketing & Customer Experience Officer and was a member of the Board of Directors at Dr. Max Romania, where she coordinated a team of 60 specialists.
Throughout her career, Cezara Cioloboc has held senior leadership positions in marketing and commercial management, overseeing brand development strategies, digital transformation projects, and customer experience initiatives at both local and international levels. Her commercial background gives her a comprehensive understanding of how marketing translates into business results.
“Today’s customers search online, compare prices on their phones, check product reviews before making a purchase decision, visit stores to see products in person, and expect all these touchpoints to come together seamlessly in an exceptional shopping experience, complemented by personalized services. My experience in marketing, customer experience, and commercial management has taught me that sustainable business growth starts with a deep understanding of customers and the ability to turn that understanding into relevant commercial decisions (…),” says Cezara Cioloboc, CMO of Flanco
Cezara Cioloboc holds a degree in Law from Nicolae Titulescu University in Bucharest and has completed executive development programs in marketing, leadership, and digital marketing.
“Our customers naturally switch between our physical stores and flanco.ro, and they expect the experience to be equally simple and consistent wherever they interact with us. We want marketing at Flanco to go beyond brand visibility or products and encompass the entire customer relationship, from the first interaction through to loyalty. Cezara brings exactly the combination of skills we need: she has developed omnichannel experiences, implemented CRM systems with loyalty programs and personalized offers based on customers’ purchasing behavior, and led teams across brand building, performance marketing, SEO, and data analytics, evaluating each investment based on its impact on customers, retention, and commercial results. This data-driven approach is a strong fit for our Smart Discounter business model,” says Dragoș Sîrbu, CEO of Flanco.
Ovidiu Nicusan, who previously held the position of Marketing Director, will remain with Flanco. He will take over the management of projects aimed at improving the efficiency of retail floor space through technology, which have been successfully tested over the past few months. Ovidiu will oversee their implementation across the entire store network.