The market has seen increased concentration at the top, as the market share of the five kept growing in the last few years.
For instance, in 2019, the last year before the pandemic, Arctic, Electrolux, Whirlpool, Samsung and Gorenje generated 67.7% of the sales. In only three years, their market share rose by more than 7%.
The leader of the large home appliances market is clearly Arctic SA, which makes refrigerators and washing machines in Romania, in its two plants in Dambovita County. The other large home appliances come from other manufacturing facilities of its parent group, Turkey’s Arcelik.
Of the five, only the top two, Arctic and Electrolux have manufacturing operations in Romania. Electrolux has a hob and stove plant in Satu Mare. The rest of the products come from abroad.
(English version by Loredana Fratila-Cristescu)