Borsec, AQUA Carpatica, Izvorul Alb, Bucovina and Dorna posted sales of almost RON2.5 billion, according to ZF calculations, given that the market research company estimates the market at RON3.2 billion in 2021.
The market is dominated by Romanian brands and competition is fierce.
Borsec, AQUA Carpatica and the Coca-Cola HBC Romania brands – Izvorul Alb and Dorna, have been fighting for the leading position for years.
The natural mineral water market saw a 17.1% increase in value to RON3.2 billion in 2021, according to Market Vektor.
ZF estimates show that the value also increased due to the general increase in prices, given the trend of inflation. The mineral water market is a traditional one, with imports accounting for less than 5% of sales, according to the latest data.
Other companies such as Apemin Tușnad, Apemin Zizin or Prodal 94 with the Carpatica and Lipomin brands are also active on the market.
(English version by Loredana Fratila-Cristescu)