In the coming years, another 32 hotels will be opened under an international brand. All these hotels due to be opened starting 2026 will add over 5,000 rooms, reveals an analysis conducted by ZF on the basis of data provided by consultancy Horwath HTL Romania and public data.
Swissotel Bucharest, Hampton by Hilton Belis-Fantanele, Autograph Collection by Marriott Arad, Hilton Garden Inn Craiova and Ibis Styles Erbasu Oradea are the five hotels set to be opened this year.
In Romania, there are around 110,000 hotel rooms, but of these just 9,500 are affiliated with an international brand. Romania lags in the region when it comes to international brand hotels.
Bucharest is the primary destination for international brands, even as these have also eyed other areas, showing the capital city is still the main growth engine for the local tourism market.
(English version by Catalina Apostoiu)