Until Sept 27, the Charge 5 tracker can be pre-ordered online on Fitbit.com and at local licensed partners, among which eMAG, Altex, Flanco, Media Galaxy. The price also includes six-month free subscription for the Fitbit Premium service.

Michael Maier, head of Fibit Central Europe, told Ziarul Financiar (ZF) that Romania was a key market for Fitbit and the local wearables market was growing at a rate comparable to that in Western European countries.

The Charge models are the best-selling Fitbit trackers, with over 40 million units being sold globally, from the launch of the first model in 2014 to date.