” We have great confidence in this partnership by opening the new restaurant and that from now on we are operating in an important terminal with a high passenger flow, who will enjoy our products and the taste of Finland,” says Hesburger International Development & Marketing Director Ieva Salmela.
The new restaurant is franchised and located after the airport check-in area in a space previously used by a Burger King franchised restaurant. Earlier in May, Hesburger announced its entry into Romanian market with the opening of its first restaurant in Ramnicu Valcea. Next opening will be in Braila on August 15.
Hesburger seeks to grow to 10 restaurants in Romania in its first year in business in the country and allocated more than EUR8 million investments to do that.
Hesburger is a fast-food restaurant chain from Finland, a family business that also has a presence beyond its home country, in Latvia, Lithuania and Estonia, Germany, Ukraine and Bulgaria, with a total of 470 restaurants, according to its LinkedIn profile.
The Finnish company, founded by Heikki Salmela and his wife Kirsti Salmela, started its fast-food business in 1966 in the small town of Naantali.
(English version by Loredana Fratila-Cristescu)