Camelia Bazac is one of the most important names in the luxury car market, after having introduced Ferrari in Romania through the Forza Rossa company together with Ion Bazac in 2007. This was the first superluxury brand officially available in the country. Annual sales of the importer stand at about 30 cars, all of which with a price tag of more than EUR200,000.
In 2013, Mihaela Tudorica became Bentley and Lamborghini brand manager at Porsche Inter Auto. Last year, the dealer in Bucharest sold ten Bentleys and three Lamborghinis. Though very small compared with the total market or with the premium and luxury market, which saw almost 7,000 cars sold last year, the price offsets the low number of units sold. The most expensive Bentley that Porsche Inter Auto sold last year was a Flying Spur V8 that cost almost EUR250,000 including VAT.
Another female brand manager is Maria Diaconita, who has been in charge of Maserati since October 2011. Maserati delivered 14 cars to Romania last year, according to the Automotive Manufactures and Importers Association (APIA).
Toyota Romania put Nicoleta Gerea in charge of its sales and network in April 2010. Gerea had been working for the company since 2000 moving up the ladder to sales manager. She had previously worked for Hertz Rent a Car as a sales consultant.
Last fall, Dora Pasare took the reins of the Nissan brand after spending nine years as Renault brand manager. Her challenge now is to boost the sales of a brand whose potential lies not in volume models but in niche models like crossovers.
She joined Renault in 2003 and became brand manager in 2006, a position she kept until 2014 when she became Nissan brand manager.
Porsche Romania promoted Ruxandra Soare, 47, to Seat brand manager on January 15, 2015. She replaced Bogdan Militaru, now Audi brand manager.
Ruxandra Soare holds a degree in Electrical Engineering from the Polytechnic University of Bucharest and has been working for Porsche Romania since 1998.
(English version by Loredana Fratila-Cristescu)