In May this year, Hesburger entered the Romanian market with its first restaurant in Ramnicu Valcea. By August, the chain had opened a new one in Romania’s largest airport, Henri Coanda, in Otopeni, followed by the first Hesburger restaurant in Braila and a fourth national one in Bucharest, in AFI Cotroceni, opened in October.
These openings bring the total investment in the local market to EUR1.65 million.
Hesburger plans to continue its expansion in Romania and to open a total of 10 restaurants, following an investment of EUR8 million in the first year in business there.
(English version by Loredana Fratila-Cristescu)